Semalt: What Are The Essential Types Of Webpages A Website Should Have?



Every page on a website serves an essential purpose. That is why we use our time and resources to optimize every page, treating it like it is the landing page. In this article, we will be showing some of the most important pages every website should have for maximum SEO value. 

Before we begin discussing our topic, it is important that we state one fact. "Every page is a landing page and should be treated as such." When we say every page, we mean every page on your website that is indexable and crawlable by search engines. 

What makes a good landing page?

There are many answers to this question, and they have to do with usability, design, conversations, etc. here are some tips on what a good landing page should be like.
Considering that every page on your website will need to meet all these requirements, you now understand why they all need an SEO professional's attention. If a page is relevant to your visitors, it is relevant to SEO. 

Things get a bit trickier when you begin to consider that not all pages are created equal. Every page on a site is unique based on:
As professionals, it is our job to determine which pages have the most value and the biggest opportunity to gain at the different points in a digital marketing campaign. So while every page is treated equally, there are certain points where a page becomes more valuable than others. 

With that in mind, here are some pages you should pay attention to and why they matter. These pages are usually the most important in your optimization campaign. 

The Home page

The home page is usually the first and most visited page of a website. It is also possible for a visitor to navigate to the home page from an internal page; either way, they have expectations on what to see on the home page. 

Home pages are so important because they provide an overview of the function of an entire website. Basically, your home page is the "big picture" of your site, the products, and services you offer as well as why a visitor should choose to do business with you. 

A home page is a doorway as well as the first thing many visitors see upon visiting your site. This means that the home page can determine if a consumer begins their journey on your site or leave. If they decide to learn more about your site, your home page serves as a universal portal to other pages where they will find more details about what you offer. 

Many SEO professionals are quite fond of optimizing home pages for the business's primary product. This strategy is only accommodated when the website offers a single product or service. But when a website offers something outside a singular product scope, that optimization strategy becomes insufficient. 

A better and more stable home page optimization strategy is to focus on the company and its brand name. This makes it easier to optimize the home page because when a search engine user searches for the company or brand name, the home page ranks highest, and your home page will be more relevant than the other pages on your competitor's site. 

However, optimizing your home page goes beyond ranking. In fact, optimizing your home page for engagement and click-through can be considered to be more beneficial. In the end, rankings only give you an opportunity to get clicks. 

Part of our job is to ensure that your home page performs exceptionally. If a home page isn't able to keep visitors on a website, then it needs to be worked on. 

About us page

Studies have shown that customers who have seen the about us page of a site are more likely to convert. These statistics prove one of two things. 
Some professions chose to think of an about us page as one of two things; we, on the other hand, feel an about us page is a little of both. The about us page plays an important role in the conversion process. 

Like with any good landing page, the about us page must play its part in the conversion process. When we say we want to optimize the about us page, we get a few stares here and there because many clients feel it is a bit odd to optimize the about us page. We explain to them the importance of optimizing the about us page, and we show them the many keywords that can be optimized for these pages. Keywords related to an industry or company are already perfectly fitted keywords for the about us page. And if we are trying to be realistic, fitting some of these companies, agencies, firms, businesses, office bureau, and other related types of keywords into any other page on the website would be difficult. 

Contact us page

There is pretty much only one reason why visitors go to the contact us page: they need the contact information of your business. This information is useful for several reasons; they may decide to call, send an email, or know where your business is located. The last option is of particular interest to us. 

Whether you're a local or international business, there are customers who would love to see a physical representation of your business. Some customers prefer doing business with companies close by. While local businesses may not be your primary source of revenue, there is no reason why you should ignore it either. 

We can help focus some of your optimization efforts on your location. This includes:
Your contact page is an engagement page. One way to know if your contact page is doing its job is by studying the amount of inbound traffic vs. the number of engagements. If you have too little engagement for tons of traffic, it could be a sign that you're not providing the right contact options, or you're making it too difficult to contact you. 

Product category and sub-category pages

Your product category and sub-category pages are a gold mine of SEO opportunities. In the purchase cycle, these pages are what you use to convince a visitor who is in the shopping phase. At this stage, a visitor already has a good idea of what they would want to purchase, but they still need more information about the options open to them.

The purpose of these pages is to show visitors the options customers can make, by showing the actual product detail pages themselves. In essence, the product category pages are essential pass-through pages. Visitors may revisit these pages but only to use them to get to a specific product's page. 

With SEO in mind, these pages are epic. We can optimize these pages with keywords that are broad enough but not too broad, so they do not lose value and not so specific, so they get as much search volume as possible. 

Conclusion

Every webpage on your website is important. Every page on your website serves a purpose. Semalt works tirelessly to make sure that every page on your website serves its purpose and provides the support required for the end goal of making the overall website better. 

From the first page on your website to the very last, it is important that every website is taken care of and optimized to rank and convert visitors.